Berra's Wit and 'Wisdom' Can Benefit Today's Marketers

摘要

When Baseball Hall of Famer Yogi Berra passed away on Sept. 22, remembrances of his stellar career with the New York Yankees nearly took a back seat to the memories of his many - shall we call them interesting? - turns of phrase. Berra's way with words - or lack thereof- made many of his most befuddling quotes famous, and even led to him appearing in a 2002 Aflac ad where he baffled the insurer's famous "spokesduck." While I was sitting back one evening reading (and laughing) through different listings of some of Berra's most well-known affronts to the language ("When you come to a fork in the road, take it"; "A nickel ain't worth a dime anymore"), the quote I placed at the head of this column kept sticking out to me. Obviously, it's amusing. But, there was another reason, which - upon deeper reflection - became clear.