Microsoft Exec: Programmatic Ad Buying to Thrive in 2015

摘要

Esco Strong, the director of programmatic advertising at Microsoft, says programmatic will have an even bigger year in 2015 with heavy focus on automation and streamlining of operational pieces, not just the return on investment and performance aspects. In an interview with eMarketer, Strong says he expects the industry will reach a point where deals and automated guarantees are driving more than half the programmatic market.