The pace of change in media has accelerated dramatically during the past two years, and the velocity of that change will likely continue to increase as newer and more-varied facets of ad tech are introduced and peddled as the next must-have piece to our media plans. There are more than a dozen different ways to spend our (or our clients') money just in radio and TV. I'm not talking about outlets or networks; I'm talking about more than a dozen different platforms - including broadcast, cable, satellite, addressable, programmatic, and over-the-top (OTT), to name a few. While consolidation looms large over our industry, it's important to understand that even while the merger-and-acquisition (M&A) process unfolds, we're witnessing the burgeoning growth of many new digital media technologies that, for the most part, are really designed only to secure one or two things: pre-reve-nue venture funding and huge paydays for the inventors and investors.
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