How Can You Extract the Highest ROI From Spanish-Language TV Ads?

摘要

Driven by population and spending growth, as well as the ability to influence mass-market trends, the U.S. Hispanic consumer has become increasingly valuable for marketers as a driver of growth. Since more than 80 percent of all U.S. Hispanics speak Spanish at home, Spanish-language advertising has become critical to reaching and engaging a large portion of this segment. Understanding the deeply rooted cultural behaviors of this segment - and thereby extracting its full ROI potential - can be challenging to some, but also has paid off for many that have succeeded.