Innovation - Leader or Follower?

摘要

Aquick review of the annual reports of the top FTSE 100 companies and there is one buzzword that appears over and over again - Innovation. Whether it is a company value or a brand expression, innovation is everywhere. What is telling is that of the FTSE 100 companies listed in 1984, only 24 remained operating in 2012. So, is innovation an unattainable aspiration? Or is it an overused expression that describes the everyday? What defines true innovation?