Solar Suppliers Are the Biggest Untapped Resource in Customer Acquisition

摘要

In the following excerpt from the recent GTM Research report U.S. Residential Solar PV Customer Acquisition: Strategies.Costs, and Vendors, we look at the opportunities facing module and inverter suppliers in the residential solar customer acquisition market. The vast majority of leads are generated by installers, financiers, lead aggregators, and originators. The biggest missed opportunity we see in customer acquisition is the lack of participation from equipment suppliers, specifically module and inverter suppliers. SunPower is the major exception, of course, as it offers its modules along with its lease and therefore has added incentive to supply its installer partners with leads. As Figure 1 demonstrates, SunPower was the top supplier of modules to the U.S. residential solar market in Q1 2013 (and throughout 2012).