Zenith Optimedia predicts global advertising market to grow over the next three years

摘要

It seems that the global advertising industry is recovering slowly but lastingly. According to a study entitled Advertising Expenditure Forecast", which was conducted by ZenithOptime-dia, a global media services agency, the market is expected to record continuous growth over the next three years, which will range between 4.6% (in 2011) and 5.2% (in 2012 and 2013).