PWC: German media market continues to grow but newspapers and magazines lag behind

摘要

Germany's media and entertainment industry is experiencing steady growth. In 2017, sales rose to a total of €60.6bn, corresponding to an increase of 2.1% against the previous year. The industry thus continues the growth trend of the past three years which have witnessed an annual increase in market volume by more than €1bn per year, writes the consulting and auditing firm Price Waterhouse Coopers (PWC) in its current report" German Entertainment and Media Outlook". Under this seemingly uniform surface, however, the ongoing digitalisation is causing considerable distortions, according to PWC. Newcomers and traditional representatives of the industry are competing for market shares.