Entertainment and media sales in Italy growing, but PWC pessimistic about newspapers and magazines

摘要

The market for entertainment and media (E&M) in Italy has delivered decent growth rates in the past four years. This market has grown at even stronger annual rates than the Western European market as a whole since 2016. This positive trend is forecast to continue in the years ahead after a small lull in 2018. The market research and consulting firm Price Waterhouse Coopers (PWC) reaches this conclusion in a study on the Italian market for entertainment and media in the period from 2019 to 2023.