PwC: German media industry to grow, printed ads to decline

摘要

The media industry in Germany will continue to grow at a greater rate than the economy as a whole. This is the conclusion drawn by the "German Entertainment and Media Outlook" produced by consulting and auditing company Pricewaterhouse Coopers (PwC). According to the study, the German entertainment and media industry will probably be generating sales revenues of €75.6bn by 2019, corresponding to an average growth rate of 2.1%. PwC is anticipating an annual growth rate of only 1.6% for the economy as a whole.