Social media 101: polls and surveys

摘要

Online polls can be used to either quickly assess public opinion on a specific service or project, or to explore in more detail how citizens view their community and determine their vision for its future. For example: 1. A City of Woodland, Wash., survey asked residents if fluoride should continue to be added to drinking water. It also asked if they would vote for a tax increase to pay for irrigation and maintenance of city parks and transportation improvements. 2. When it was hard to explain a design in words, Clark County, Wash., deployed a visual preference survey, in which participants rank the images they see, to aid community planning along the Highway 99 corridor. For more examples, visit Seattle-based Municipal Research and Services Centers website at www.mrsc.org. Or search via an online search engine for terms such as "survey ideas for cities" or "ideas for a city survey."