Can hype be a force for good?: Inviting unexpected engagement with science and technology futures

摘要

Hype, or simplified and sensationalised science, appears to be inescapable in science communication with examples extending from viral social media accounts and 'breakthrough'-themed press releases, to the mediated claims of the celebrity scientist. In science communication, the negative effects of hype are familiar. The question is whether hype is always a distortion and a lie, or can it be redeemed? This essay reviews the contribution of hype to science, specifically in terms of encouraging reflexivity for science and technology. I present three perspectives on hype and invite further conversation on the role of hype in science communication.