Implementing corporate social responsibility in the UK construction industry

摘要

Purpose – The purpose of this paper is to provide a general overview of the origins, development and rise in importance of corporate social responsibility (CSR) and demonstrate how CSR has been incorporated and implemented in the UK construction industry. Design/methodology/approach – This paper briefly introduces the concept and origins of CSR and then provides appropriate examples of how the UK construction industry implements it. A literature review provides the historical context and development of CSR and this is augmented with a “milestone of events” which summarises the notable events and identifies the influential people that have shaped the development of CSR throughout the world. The paper is structured on the following themes: introducing corporate social responsibility; incorporating and reporting corporate social responsibility; and implementing corporate social responsibility. Findings – The findings of this paper reveal a surprising and welcome contrast to the generally held negative views expressed in recent seminal reports that castigate the UK construction industry for lacking innovation and the desire to embrace change. This paper demonstrates, through the use of case study examples, how the UK construction industry organisations add significant value to local and national communities by implementing CSR. Research limitations/implications – Although an appropriate literature review has been able to provide the historical overview and development of CSR, the case study examples provided have been limited to ten major UK contracting organisations and will therefore not necessarily be representative of small or medium sized organisations. Practical implications – The practical implications of this paper are potentially significant. Individuals or organisations should be able to apply the principles and examples provided and apply them to suit their own circumstances. Originality/value – This paper has provided a useful historical overview of CSR and succinctly demonstrates the significant milestone events that have shaped the development of this increasingly important phenomenon. CSR has, over the past few years developed into a powerful agenda in the boardrooms of organisations throughout the developed world. Initial token philanthropic gestures have latterly expanded and developed into mainstream corporate strategy. CSR is now becoming embedded in business practice and is not just seen as an altruistic burden but as making sound business sense and for providing an opportunity to gain strategic competitive advantage.