What's on this spring

摘要

Entitled 'Brand transformation in the digital age', this year's lecture will be given by Matthew Crummack, chief executive of lastminute.com Drawing on his experience from his current role, and his previous jobs with Procter & Gamble, Nestle and Expedia in the international sales and marketing departments, Crummack will explore how brands and companies need to continually challenge themselves in the fast-moving digital age to remain relevant to their customers.