THE MBA RESET

摘要

1 Business schools will go beyond the recent trend of offering 'specialised' MBAs in specific industry disciplines, predicts Sue Boyd, director for the online MBA at Durham University Business School. "The MBA exists to equip students with the knowledge and tools to deal with the challenges that they may face in the modern business environment," she says, "so, rather than offering a specialised MBA, I think the emphasis will be on enabling students to tailor their programme - for example, to customise their experience through overseas modules or the option to select a particular professional pathway, such as consultancy, entrepreneurship and technology - in addition to gaining core management skills."