With digital printing applications representing $16 billion (and growing at a 7.9 percent CAGR) within the roughly $30 billion overall annual market value for wide-format printing shipments in North America, it's no wonder that commercial printers are looking to wide-format digital output as a potentially lucrative new business. Whether it's point-of-purchase and retail displays, fleet graphics, indoor and outdoor signage, backlit displays, fine art reproductions, posters, floor graphics and much more, commercial shops venturing into wide-format digital printing services are escaping the commodity trap and discovering higher profit margins.
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