Summer Course About Branding

摘要

Welcome to printing impressions university's summer course on Branding! My name is Prof. Tedesco, and that guy sleeping in the front row is Prof. Farquharson. You're all here today because you're confused by today's print marketplace. As printers, you have lost your way. You feel compelled to redefine who you are. But you can't figure out how, because you don't even know where to start! Today, we will cover everything from branding fundamentals to the advanced thinking required to properly brand your printing company in 2013. Let's get started.