Like howard beale in the 1976 satirical film, "Network," every time I receive a paper bill or statement urging me to go paperless to protect the environment, I want to stand up, open my window and shout, "I'm as mad as hell, and I'm not going to take this anymore!" Sorry for sounding so melodramatic, and I know my reaction isn't going to win me an Academy Award for Best Actor like the Beale role did for Peter Finch. All kidding aside, the printing and paper industries-and even the general public-realize that marketing campaigns urging consumers to switch to electronic delivery have nothing to do with going green, but everything to do with saving senders some green (money).
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