Massive Transformations

摘要

OK, stop us if you've heard this one before...printing company chief sits down with his executive team to workshop possible scenarios for growth. One woman suggests direct mail, but that is met with frowns. Another points toward the recent trend toward Web-to-print storefronts. Better, but maybe not an ideal fit for the client base, the boss responds. A few other ideas are kicked around, until someone finally utters, "Well, how about package printing? You'll never see a box of Frosted Flakes going online."