John and Doreen Long own Allegra Castleton, a commercial printing company in Indianapolis. Since founding their franchise in 1986, they have made a number of important strategic decisions for their business. Among the most beneficial to its bottom line was their decision to incorporate digital printing. "Digital printing is a growth area for our business," says John Long. He estimates that digital printing currently represents approximately 13 percent of his shop's revenue. "That number is increasing every month," he adds.
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机译：John和Doreen Long拥有印第安纳波利斯的一家商业印刷公司Allegra Castleton。自1986年成立专营权以来，他们已经为自己的业务做出了许多重要的战略决策。他们决定采用数字印刷的最有益于底线。 “数字印刷是我们业务的增长领域，” John Long说。他估计，数字印刷目前约占其商店收入的13％。他说：“这个数字每个月都在增加。”
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