"I'd like to dissuade you of the idea that we're going to get back to a new normal." With those blunt words, Marco Boer, VP at I.T. Strategies, convened the Virtual Inkjet Summit on Aug. 17 - an event taking place that way out of an abundance of caution for the COVID-19 pandemic, which also furnished the theme for the opening keynote. Boer, the event's conference chair, used an array of statistics to make the point that COVID-19's impact on the printing industry will be different from anything printers have previously experienced. He said that unlike the aftermath of the Great Recession, the industry will not see a "reset" to the status quo ante. Instead, it will have to deal with a "tremendous shift in habits" in the way people do everything, including the way they buy print.
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