Ethics is a tough subject to discuss, because it is so subjective. What is ethical to one person may seem unethical to another. To further complicate things, ethics in one culture may be viewed very differently by a neighboring culture. In business, ethics is often overshadowed by the relentless focus to build market share and increase profitability. Companies and governments sometimes look the other way when it comes to business ethics. But for those who design and manufacture printed circuit boards, that may be about to change. I believe 2006 may be THE year for ethics, especially for our industry. Events are coming together that will result in a company's ethics having a profound impact on its success - or ultimate demise - in the global economy.
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