Times of the sign It's been on shopping bags and boxes for decades—a true American brand. But how well do we really know Lord & Taylor's signature flourish?

摘要

One of the most recognizable and yet most overlooked logos in America is that of Lord & Taylor. The logo for the venerable New York department store is not as famous as those of Mobil, Coca-Cola, or even Bloomingdale's, but it is perhaps more remarkable in that it is not the work of one person. Instead, it has been shaped by many people and has evolved organically over time. One could say there is no such thing as "the" Lord & Taylor logo.