Baked In 2008

摘要

According to Mintel Oxygen's June 2008 report, "Sugar and Confectionery-U.S.," 55% of consumers select baked goods to satisfy their sweet cravings. However, the baked goods market has been challenged by a number of factors relating to diet and health issues (obesity, food allergies and diabetes, to name a few), as well as the quest for a more healthful lifestyle. The cake and pie industry, one of the largest baked goods markets, is worth $6.2 billion in the food, drug and mass market space. Through 2013, Mintel estimates that sales will increase at 10%. This estimate is, of course, dependent upon smart marketing by baked goods manufacturers. Current marketplace trends signal strong revenue growth for baked goods, because manufacturers are becoming proactive in recognizing consumer needs amidst time-starved lifestyles.