South African baked products market in 2008

摘要

The South African baked products market volume grew by an estimated 3,3% in 2008. The performance of the individual market categories within the South African baked products market is discussed below.rnBread and rolls (including bread, rolls and speciality breads) continue to be a staple food product for a large proportion of the population. As a result, the category volumes continue to increase in line with population growth.rnIn addition, as disposable income increases and consumer palates become more discerning, there is movement from mealie meal and rice consumption to bread and rolls. This traffic continues to underpin category growth year on year.