Nutraceuticals in Processed Foods and Supplements

摘要

At first glance, there seems to be little in common between metabonomics, an approach to understanding the metabolic regulation of an organism, and the recent introduction of Lucky Charms' whole-grain cereal in Colombia. Both, however, represent facets of Nestle S.A.'s intent to provide better-for-you products. "Our focus is on food and beverage, particularly in nutrition, health and wellness, in both emerging and developed markets," Jim Singh, Nestle's CFO, was quoted saying, in an August 11, 2010, article on Bloomberg.com. As the world's largest consumer packaged foods company with food and beverage sales of roughly $100 billion, Nestle's strategy is noteworthy.