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Kernel based collaborative recommender system for e-purchasing

机译:基于内核的电子采购协同推荐系统

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摘要

Recommender system a new marketing strategy plays an important role particularly in an electronic commerce environment. Among the various recommender systems, collaborative recommender system (CRS) is widely used in a number of different applications such as recommending web pages, movies, tapes and items. CRS suffers from scalability, sparsity, and cold start problems. An intelligent integrated recommendation approach using radial basis function network (RBFN) and collaborative filtering (CF), based on Cover’s theorem, is proposed in order to overcome the traditional problems of CRS. The proposed system predicts the trend by considering both likes and dislikes of the active user. The empirical evaluation results reveal that the proposed approach is more effective than other existing approaches in terms of accuracy and relevance measure of recommendations.
机译:推荐系统新的营销策略尤其在电子商务环境中起着重要的作用。在各种推荐系统中,协作推荐系统(CRS)广泛用于许多不同的应用程序中,例如推荐网页,电影,磁带和项目。 CRS存在可伸缩性,稀疏性和冷启动问题。为了克服传统的CRS问题,基于Cover定理,提出了一种基于径向基函数网络(RBFN)和协同过滤(CF)的智能集成推荐方法。所提出的系统通过考虑活跃用户的喜好和不喜欢两者来预测趋势。实证评估结果表明,在建议的准确性和相关性度量方面,所提出的方法比其他现有方法更有效。

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