Six years ago, Cam Douglass, Optima Batteries' director of product development and marketing, was walking around the SEMA Show in Las Vegas noting that this simply had to be the single largest gathering of performance-oriented enthusiast vehicles in the world. Most of them were featuring the latest and greatest products and ideas from the best and brightest in the industry. SEMA is all about business and making connections, advertising, and building sales and business, but Douglass thought there had to be a way to capture all that potential and funnel it into an event to showcase the performance capabilities of the amazing custom vehicles that were already gathered in one place.
展开▼
