THE ART OF WRITING GREAT NEWSLETTERS

摘要

Let's start with a question. How many newsletters have you unsubscribed to in the past 12 months and why? How many have you subscribed to and continue to diligently read? Newsletters are one of the most difficult pieces of communication to write. You just need to miss the mark once and an un-subscription becomes a lost contact. Newsletters, whether produced in print or online are everywhere. Despite complaints they proliferate needlessly, every organisation seems to have one. The fact they are so common, means careful consideration must be given to every aspect of content and production to ensure the end result is worth the effort and the cost.