This is a story of how a boneheaded, albeit well-intentioned, PR decision destroyed years of image building in one fell swoop. This happened last month when Chevron committed their faux pas after an explosion at a Western Pennsylvania gas well killed a worker. I should specify, as Chevron's news release did, that the victim was a "contract" worker, as if that makes a difference. That was another error, something you don't expect from a major company that generally has excellent public relations skills.
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