WHERE WILL IT ACTUALLY HIT THE INDIA SMARTPHONE MARKET?

摘要

POCO, a sub-brand of Xiaomi signalling its premium smartphone aspirations, launched the POCO F1 this week, with an aggressive pricing with respect to specifications. With various variants of the POCO F1 launched across the INR 20K-30K price band, this premium smartphone brand is actually targeting the consumers beyond this price segment. Currently INR 20K-30K contributes to almost 4% in term of market share and 9% of the revenue share of the India Smartphone Market. The POCO F1 has the potential to impact the smartphone market upto three times of its price band segment.