Wrigley's slims down with crafty carton

摘要

Portability and durability are the key benefits being touted by The Wm. Wrigley Jr. Co., Chicago, for its new 15-stick gum package, the Slim Pack~(TM). Inspired by a consumer preference for products that fit today's on-the-go lifestyle, according to Wrigley's, the compact carton was introduced in May and is being used for the company's five Wrigley's brands, as well as for its new Extra Fruit Sensations line of four fruit-flavored gum varieties.rnExplains Jennifer Luth, manager, marketing communications for Wrigley's, "The Slim Pack is a sleek, 15-stick envelope that offers a more durable and portable package that is perfect for a purse or back pocket. The new packaging changes were coupled with significant flavor improvements across both brands." This investment in greater flavor profiles comes at a two-stick premium, however: The Slim Pack replaces Wrigley's former 17-stick PlenTPak, but costs the same at $1.09.