Welch's bottle goes panel-less

摘要

A collaboration between Concord, MA-based juice maker Welch's and Amcor PET Packaging proved fruitful last year with the launch of Welch's six-variety 100% juice line in a 14-oz custom PowerFlex~(TM) PET bottle from Amcor. Providing a smooth, panel-less design, therngently contoured bottle bears a full-body shrink label bursting with colorful fruit graphics that appear ripe for the picking.rn"We were looking for a bottle that was upscale and would attract more consumers to the premium, 100% juice line," says Welch's senior engineer Stratos Dimas. "It had to be very smooth with no bumps so that it could accommodate a full-body label. It also had to be hot-fillable, attractive, and easy to hold."