Two years in the making-from concept to launch- Nestle's introduction in June 2020 of its Smarties chocolate candies in fully recyclable paper packaging represents a world first for a global confectionery brand, the Swiss-based company claims. The project, which saw packaging for 419 SKUs of the popular sugar-coated chocolate candy moved from plastic to paper, involved greater complexity than even Nestle anticipated when it first embarked on the journey. Challenges included developing a paper substrate that could provide the same functionality as plastic, while still being 100% recyclable and able to run at high speeds on the company's existing packaging equipment. Nestle also had to reimagine many of its iconic packaging designs-which could not be reproduced with paper-with new structures capable of conveying the same joy and fun for which the brand is known.
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