Glidden puts on a fresh coat for contractors

摘要

A brand knows it has distinction when it is easily identifiable at a distance through its package design. For Glidden Professional paint, that recognizable distance is not merely a few feet across a store aisle, but 50 yards-across a construction site. "We've taken Drinciples seen in thernconsumer market and applied them to the contractor side; that's unique versus the competition," explains Helen Shaw, Glidden Professional brand manager. "Even 150 feet across a job site, you can see one of our new cans and know immediately that it's Glidden Professional paint."