Packaging for the golden age

摘要

Aging is an inevitable part of life, but so often companies seem to overlook older people in their marketing strategies and advertising campaigns. So why aren't more companies celebrating it or looking to harness this age group? Unfortunately, it may be because modern society has a tendency to either ignore or talk disparagingly about old age, teasing or even ridiculing people of a certain vintage. It isn't a disease, however, and shouldn't be treated as such. Aging should be viewed as a subtle, quiet process, and one that should be celebrated as bringing with it newfound wisdom, new experiences, and new opportunities. This is how many older people approach their later years, and brand owners should do the same.