Direct Digital Print Brings AR Experience to Beverage Cans

摘要

By printing a QR code on the side of aluminum beverage cans, this Canadian firm and three partnering beverage producers are lifting spirits in this time of pandemic. Quebec startup SoluCan is the first company in the world to install a Tonejet Cyclone direct-to-pack digital beverage can printer. Go to pwgo. to/5615 for a detailed look at the innovative Tonejet technology being deployed by SoluCan. Lately SoluCan has teamed up with three of its customers to use Augmented Reality technology from Zappar on an AR project that builds upon the "ca va bien aller" slogan-and-rainbow campaign that has become enormously popular in Quebec ever since the coronavirus pandemic struck. The English translation of the slogan is "things will get better." Countless homes, schools, and businesses across Quebec have been displaying the slogan and rainbow in their windows as a sign of solidarity and a message of hope in the face of COVID-19.