When Kingfisher Beer launched the world's first craft beer innovation designed specifically for Indian restaurants and brewed as an accompaniment to Indian food, it needed a label to help make the connection.Served in 9 out of ten Indian restaurants in the United Kingdom, Kingfisher Beer, Bangalore, India, is locally known in Britain as the Real Taste of India. KBE Drinks, the European division of the Kingfisher business, recently debuted a new, restaurant-only IPA craft beer innovation called Bombay Bicycle. The project would require branding and packaging design that would allow restaurant-goers to make the connection between a new, flavorful beer, and an entire continent's characteristic cuisine. Design and communications agency Butcher & Gundersen has worked with KBE Drinks for years, and was once again up to the task in this new beer label.
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