New Herr's snack goes IML

摘要

Snack maker Herr's of Nottingham, PA, has put its most recent creation into an injection-molded polypropylene tub with luxurious in-mold labels for big-time shelf impact. Brett Fortley is the packaging graphics manager at Herr's. He was looking for original packaging for this newest product: a crunchy pretzel dipped in smooth milk chocolate. "Our line of pretzels ranges from traditional wheat pretzels to an assortment of sourdough pretzels," says Laura Gunden, Marketing Manager at Herr's. "This time, we're dipping our authentically aged sourdough pretzels in creamy chocolate. Our sourdough aging process is unique and results in a fantastic flavor and the perfect crunch."