Hasbro reduces packaging material by 50% with FFP

摘要

If brand owner vendors are looking for inspiration on redesigning their packaging to meet Amazon's new Vendor Incentive Program, they need look no further than Hasbro's experiences switching to Frustration-Free Packaging. For the past seven years, the toy company has worked with Amazon to convert a number of its toy and game brick-and-mortar retail packs into Tier 1 packaging. One example is the popular Baby Alive doll, which, in its retail pack, included a number of packaging components, along with multiple twist ties to hold the doll in place. Says Jeff Jackson, Senior Vice President for Hasbro, "It's incredibly frustrating when you're sitting with a young child, and you're trying to get in to open the package for them, and all they want to do is play with it."