Fix-a-form as a marketing tool

摘要

Natura wanted to do an in-store promotion for its new product, Pentagen, which is used to fight upper respiratory tract infections. This was done by an on-pack promotion in a brightly-coloured, yellow Pyrotec fix-a-form, in order to attract consumers' attention. As part of the on-pack promotion, an SMS competition facilitated by Pyrotec's eCom division was also used.rnThis SMS competition motivated consumers who were asked to SMS their name, the barcode, and the store name, and also served as the basis for conducting small-scale market research.