Packaging design shouldn't overlook silver in its search for gold

摘要

I can't help think-ing that packaging isn't as attuned as it once was to the needs, real and perceived, of the elderly. Maybe it's the company I'm keeping: largely populated by an age-group for which having a blast more likely means a snort of inhaled ozone for stimulation, rather than anything of a chemical nature. Maybe it's reflective of the no-frills realities of the impending age of austerity. Maybe, it's a sense of my own increasing decrepitude.