Diageo, Salisbury's in copycat wrangle

摘要

Diageo has begun legal proceedings against Sainsbury's over alleged copyright infringement of its Pimm's brand.rnThe action will determine whether Sainsbury's new gin-based drink Pitchers, which it encourages customers to drink with fruit and lemonade, is a copy of Diageo's Pimm's.rnA Diageo spokeswoman confirmed to Packaging News that the company had "issued legal proceedings against Sainsbury's in relation to an intellectual property matter".