The growing emphasis on all things "green" has forever changed the package-development process. Traditionally, a packaging designer considered cost, technical performance, appearance and regulatory compliance when designing a new package. The demand for more sustainable packaging has introduced new considerations and opportunities for improvement and differentiation. The majority of a package's environmental impact are determined in the design phase. What may seem like a simple choice to a designer- which material to use in a package-represents a much bigger decision about how the world's resources will be allocated. Yet while designers have worked to incorporate sustainability considerations into the design phase, the industry has generally lagged behind in providing a credible direction to guide the process.
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