Effective packaging design can make or break a product. By switching the configuration of its famed Mexican edibles, Frontera Foods and its packaging partners improved the sales of a popular retail item, and made way for several successful new product launches. Frontera Foods has a proud history of putting authentic Mexican foods on plates all over the country. The flavors start with the culinary wizardry of world-renowned chef Rick Bayless, owner of Chicago's acclaimed Frontera Grill and Topolobampo restaurants. Host of TV's Mexico— One Plate at a Time and winner of Bravo's Top Chef Masters, Bayless is one of the country's foremost experts on Mexican cuisine.
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