Makeover of the Month: Morton Salt pours out new packaging design

摘要

Like its iconic Girl, Morton Salt has been a symbol of Americana. After 165 years, it is one of the country's oldest and most well-known brands still today. But even iconic brands need an update. "Morton Salt has evolved as a business and a brand since introducing that familiar blue package of table salt over a century ago," Christian Herrmann, CEO of Morton Salt says. 'Today, we're enhancing everyday experiences in more ways and places than ever before through a full range of culinary salts, ice melters, water softening products, Epsom salt and even salts for business and industry." He adds, "To help signal the company's continued growth, this milestone year was the perfect opportunity to refresh the Morton Salt brand with an updated logo and packaging design system."