As we've been reminding our clients since COVID-19 first appeared, there's no need for printing and packaging business owners to abandon their long-term strategic plans while they deal with the near-term realities that the pandemic has brought. In fact, making the right responses now could leave a business in better shape for the future than it would be if nothing had happened and the need for change hadn't been as urgent. This is consistent with the duty of a business leader in good times as well as bad: to take whatever steps are necessary to insure that the organization survives. As we see it, business owners have three priority tasks ahead of them in the present circumstances. These are protecting the health and well-being of their employees; securing financial assistance from the Paycheck Protection Program (PPP); and managing head count in the interest of greater profitability for the company.
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