Digital's Continued Impact on Brands and Converters

摘要

An effective package, Lisa Sohanpal said to a room packed with more than 90 executives from leading package printing companies, tells a story, creating an emotional engagement with consumers to deepen their connection to a brand. Sohanpal, the founder of Nom Noms World Food, a company that specializes in prepackaged meals that reflect cuisines from around the world, shared her brands story at the fifth annual Digital Packaging Summit, which was held Nov. 11-13 in Ponte Vedra Beach, Fla. Since the Summits debut in 2015, each edition has not only created an educational platform for attendees to learn about the latest digital production technology in the packaging industry, it has encompassed the brand perspective, allowing attendees to hear how they can position themselves to serve as partners to brands on the rise, such as Nom Noms.