Research Mixed With Analysis Provides a Complete Meal

摘要

I've seen the range of options in terms of deliverables, and some of them are not pretty. Imagine a busy manager in the business development group asking for an overview of a target company. Now imagine responding with an email saying, "Here's the information you asked for" along with nine attachments containing news output from a Factiva search, news and technology information from a Dialog search, links to competitor websites, and excerpts from market research reports. Watching the researcher hit the send button, I cringed.