Margin squeeze puts marketers on the brink

摘要

When petroleum distributors and retailers talk about profit crunches, they often recollect 2002 as the worst of times, at least for the last fifteen years. But 2008 has brought the worst circumstances in a generation, thanks to relentless advances in wholesale costs, flat to lower sales, and a cash flow squeeze that puts the most capable credit managers on a company's hot seat.